Katy Lucas is a ranch raised Alberta cowgirl and no stranger to the “Florence La Due” western way of life. As the very first scholarship recipient of La Due Ladies Lunch Program, Katy went on to win several more scholarships which helped her with her studies at Lethbridge College where she graduated with an honours Communications Arts Diploma, with a speciality in Broadcast Journalism. She now works as the Content Editor for FloRodeo – a live streaming company with over 150 events in their season calendar. Katy is also an avid team roper enjoying the sport of rodeo as an accomplished competitor. Through her work as a competitor, broadcaster and writer, Katy gained one of her proudest achievements, being named one of Western Horse Review’s “Top 25 Under 25” in 2013
La Due Ladies Lunch will be forever grateful to Katy for her dedicated volunteer time that helped expand the La Due Scholarship program and grow it into the program it is today. Katy is always eager to talk about the support that the La Due Ladies organization provides to young women taking stands and making an impact in the Western Heritage and, because of that eagerness, Katy will always be an Honorary Ambassador for the La Due Ladies Lunch.
Alison Keene, one of the original La Due Ladies. Alison has been calling Calgary home since May 21, 1980 and realized this was the place she was meant to be after experiencing her first Calgary Stampede that summer. Since then, the Stampede has always been a favourite time of year – not missing a Stampede Parade or Rodeo performance in 40 years. Gathering friends together each year to kick off Stampede led to the formation of the La Due Ladies lunch which she spearheads as a founding member. Florence La Due and those early day Cowgirls have been a real source of inspiration for Alison; fueling a desire to promote their legacy of courage, tenacity and that Western “can do” spirit. In the early days of creating La Due Ladies Lunch Alison decided a scholarship program would be an ideal way to accomplish this goal. Alison enjoyed a successful and active career in the financial services industry for close to forty years. In February 2019 after thirty years with BMO Nesbitt Burns Alison “retired” from the firm and has started KeeneSense and continues to proudly lead the organizing committee as well as being financial supporter of La Due Ladies Lunch.
Tracy Keith didn’t grow up around horses, in fact she grew up around the ocean, but when the family moved back to Alberta at the age of 15 she fell in love with the western way of life. She traded her flip flops for green suede pointy toed cowboy boots, something Duchess Alberta had never seen. Along the way Tracy started a company designing ladies western clothing line called SweetWater. For many years Tracy volunteered to help organize the Canadian Final Rodeo Ladies Fashion Show in Edmonton. Upon meeting Alison Keene at a rural rodeo event she instantly committed her time to the La Due Ladies Lunch Foundation. Tracy’s friends often refer to her as the Cowgirl without a horse. All those who know Tracy say she has real Cowgirl Spirit. Tracy currently works for a CDL Carpet & Floor Centre in design and sales.
Wendy Docherty was born and raised in Calgary and has always embraced the values and spirit of the western way of life. Being a true Calgarian, not a Stampede was to be missed with Rodeo, Chuck Wagon Races and the Western Art exhibits being her favorites! Spending most of her summers as a child and teenager at her grandparent’s farms gave her a healthy respect for the importance of working together as a family and as a community to achieve a common goal. She currently holds the position of Executive Vice President in her family owned business; Thermotex Therapy Systems Ltd. She is honored to be involved with the La Due Ladies Lunch and their commitment to supporting women through charitable efforts.
Amanda Fedor is an Alberta girl through and through, as she born and raised in Medicine Hat and has lived in southern Alberta her whole life. She always loved the western way of life. Graduating from the Haskayne School of Business with a Bachelor of Commerce degree in International Business, Amanda has been dedicated to her career to the financial services industry for the past 14 years. Currently, she is working for the Alberta Treasury Branch as the Manager of the Financial Advisor Associates for the south region. Even with her work and other volunteer commitments, Amanda still finds time to be an active and dedicated volunteer with La Due Ladies Lunch. Believing in the cowgirl spirit and the western legacy that La Due Ladies promotes, Amanda has been volunteering her time since 2012. Now acting as Treasurer Amanda has the big task of overseeing the flow of funds raised during our annual event and keeping track of all things financial. In addition to her volunteer time with La Due Amanda spends time volunteering for Last Chance Cat Ranch which is a local cat rescue in Lethbridge.
Alisa Brace is a proud fourth generation farmer from the Sundre area and from a young age had a deep passion for rodeo and the western way of life.
Alisa’s dream came true in 2017 when she was crowned Miss Rodeo Sundre 2017, a title she then took to the Miss Rodeo Canada Pageant, where she represented her favourite town and rodeo during an amazing year.
After receiving many scholarships during her time in college to become a Registered Veterinary Technician, she gained an appreciation for any scholarship aimed at providing young people with the opportunity to better themselves and believes that the La Due Ladies Lunch embodies that completely.
She is beyond thrilled to be a part of the team this year and looks forward to meeting the lucky young women who will be the 2020 recipients!